Why You Should Use YouTube if You’re a Business Owner

When you think of social media, YouTube is probably not the first platform that comes to mind. But it’s actually one of the most popular websites in the world, with an immense reach. Read on to learn more about why you should be using YouTube to benefit your business, no matter what your industry is.

What’s so Special About YouTube?

So, really, what’s the big deal? Well, let’s look at the numbers… First of all, YouTube has over a billion subscribers, so you can bet your target audience is already there, waiting to discover your channel. The site can be navigated in 76 languages, and nearly 5 billion videos are viewed on YouTube each day. But perhaps most staggering is that YouTube reaches more 18-49 year-olds than any other TV channel or network. And finally, Google owns the social platform and it’s ranked as the second largest search engine in the entire world.

What this really means is that if you’re not already promoting your business on YouTube, you’re missing out on mega web traffic, increased engagement, and leads- because YouTube’s growth shows no signs of slowing down.

Your YouTube Strategy

You don’t need to reinvent the wheel, but a good strategy can help you reach a wider audience. It just takes a little forethought to improve your marketing results. But, where do you start?

We suggest spending some time watching the videos in your market with the highest ratings. Which competitive channels have the most comments and subscribers? They’re clearly doing something right and you’ll want to replicate their success. Get inspired. Copy what works, to an extent, but make it your own.

Check our blog for a follow-up post on the nitty-gritty basics of YouTube for business promotion. And, as always, for help getting started with video production or professional editing services, please contact us at 415.900.8141. We’re here to help.