Promoting Your Company Through Video

Video has become a powerful marketing medium. Beyond the fuzzy animal clips and parkour injuries, you’ll find business owners across all industries boosting their brand through the latest tech channels. Have you considered promoting your company through video? If you’re still undecided, here’s a look at some ideas to get you started.

Video Marketing Ideas

Options for promoting your company through video will depend largely on the type of business you’re marketing and any services or products it offers, but here are some potential video guidelines…

1. Dynamic Testimonials

It’s common to see written testimonials on business websites, but video testimonials are more dynamic. If interviewing customers seems inauthentic, consider inviting them to upload their own fun product reviews.

2. Showcase a Product

Speaking of products, if you sell tangible merchandise, video is an excellent medium to convey what you’re actually offering in a way photography can’t quite capture.

3. How-To Videos and Industry Expertise

How-to videos are an educational means of promoting your company with video. We live in an age of readily available information. If you dominate a niche, you’re in a great position to share your industry expertise. Videos can help build your reputation and audience.

4. Tell Your Story

One especially powerful option when promoting your company through video is to share the story of your brand. This adds a humanistic element that makes your business relatable to customers. We come from different countries and cultures, but we all tell stories.

Upload New Video Content Regularly

If your goal is to build and maintain an audience, set a schedule so you remember to upload new content on a regular basis. Otherwise, it will be difficult to hold people’s attention. If your audience can’t rely on you, they’re likely to wander.

The Influence of Video

Creative media content can increase your search engine rankings, as well as drive customer engagement. Promoting your company through video increases the amount of time potential customers spend on your site, plus it creates a reason for repeat visits.

If you’re ready to add video content to your marketing strategy, please contact us at Soleil Productions 415 900 8141.