Keys to Making Your Business Stand Out in Video

In the Asia-Pacific region, there are more than 8.4 billion videos shared each day, and on the Social media, video gains an average of 1200 percent more shares than a text post attached with a normal image (Hootsuite-2016 statistics).

Video plays an important role in sales and branding, while 70% of marketing experts say that “Video is better than any other medium”. 52% of marketing experts worldwide see videos as the most profitable content type.

Therefore, the following Business Video Tips will make your Business Stand Out:

1. Identify Target Customers

It’s undeniable that this is an important tip before you want to do Video Marketing to promote the brand of your business. What is your product? What is the range of age among your customers, and where they mostly live? After answering these above questions, then you should consider how to attract potential customers for your business by video

2. Building Content

When implementing a video strategy, you should consider the following three types of video content:

• Education: What are your customers wondering? What problems make their lives difficult? How can you help them achieve the desired results?

• Inspiring: These are stories that touch the hearts of the listeners, inspiring them to take action. For business purposes, you can tell true stories about how your customers are changing their products.

• Entertainment content: If ingenious, this approach will not only help you sell your goods with humor, but it will also attract new customers.

And all these types of videos are a powerful tool to highlight your uniqueness.

3. Social Networking Platforms

Today, perhaps the two most effective video marketing channels are Youtube and Facebook. So let’s focus on both channels. Did you notice that YouTube is always the top recommendation when searching on Google? Plus, this channel is completely free. But the downside of Youtube is that it can automatically lead viewers to other videos with content that compete with you. In addition to using these two channels with many followers, you also need to optimize your video content: from thumbnail images for users to click to the title or description.

4. Selecting a Professional Video Service

Of course, behind every success of a video marketing strategy is both a professional and a dedicated team. So, choosing a Video service is the key to help your business succeed.

If you want your video business to shine like Sun, please contact Solei Production at 415.9000.8141. We are always here to help you.