How to Make an Impact with Animation Video

Animated videos can deliver an impact like almost no other communication method. Animation allows you to convey extremely complex ideas in a short space of time and in a way anyone can understand. That’s why research [https://www.wordstream.com/blog/ws/2017/08/02/conversion-rate-statistics#:~:text=Using%20videos%20on%20landing%20pages,more%20methods%20to%20improve%20conversion.] has found having an animated video on a webpage can increase conversions by 86%. But, not all animated videos live up to their full potential. If you want an animated video will instantly entice and engage your audience, then follow these simple tips.

Storyboard First

A storyboard is a graphical sequence of the images you will use in your animated video. Story-boarding is essential if you want to create an animated video with impact. The process enables you to see how each part of the animation will work together.

Creating this list of shots allows you to identify any potential issues before you start animating. Solving these problems during story-boarding will save you time and money, while creating a more cohesive animation.

Less Can Be More

One common mistake with animation is trying to include too much in your script. Read through your draft script at a measured pace. If you need to rush to include everything that you want to include, then you need to cut your script down. By being ruthlessly selective about the words you do include in your script, you will give them more impact.

This also applies to the visual elements that are included in each shot of your animation. Animation works because it helps to simplify complex ideas. You want to play to this strength by reducing the number of visual elements to only those which are necessary.

Appeal to Emotion

Why do audiences love Pixar films so much? Of course, they have great story-lines and fantastic animation. But the core reason is that people connect with the emotional core of these animated gems. Pixar understand that in order for an animated film to really work, they need to have an emotional hook.

Don’t underestimate the power of emotion in your own animated videos. If you can bring excitement, joy, sadness or a sense of nostalgia to your animated video, it will be many more times effective.

Leverage Both Visual and Audio Elements

Animation is such powerful way to communicate your message because you can leverage both visual and audio elements. The voice over, the visual animations and music, can all work to deliver a real emotional impact.

Consider how these different elements work together in your animated video. Does the music align with the dialogue and the visuals on screen? Could a visual better convey a concept than a voice-over?

Conclusion

Animation can be an incredibly and informative when used properly. Ensure that you are taking full advantage of everything that this medium has to offer. If you would like help with creating an animated video that will deliver real results then reach out to the Bay Area’s leading video production team: https://soleilproductions.com