4 Tips to Make an Effective Intro Video

Websites with quality video content win out over those that only feature photography. Not only do potential customers spend more time on sites with video, but it’s proven to increase customer understanding and sales. If you’ve never created promotional videos for your business, a useful place to begin is with a simple introduction. Keep these 4 tips in mind when planning an effective intro video that generates leads.

Intro Video Defined

Intro videos are just what they sound like, a brief video that sets the tone going forward. What does the viewer need to know about your brand if you only have two minutes of their attention?

Adding an introduction to your company’s homepage allows you to tell a compelling story.

Have a Goal

Before you begin you need a clear objective. Most intro videos are designed to educate or persuade. What are you trying to communicate?

Think of this as an opportunity to speak face-to-face with potential customers. What matters the most about your business? Some video goals might include: showcasing your team’s industry experience, introducing your company’s purpose, or sharing how your product was created.

Keep Your Intro Video Simple

Keep your intro video brief. Two to three minutes is ideal. A good rule of thumb in editing is to cut whatever seems nonessential to the overarching message. The last thing you want is to confuse your audience. So, to have the greatest impact, keep it short and sweet.

Humanize Your Brand

Intro videos help humanize your brand because they put a face to your business, making it easier for customers to relate to your purpose. We all want human connection, especially in this digital world.

End With a Call-to-Action

Make sure to wrap up your video with a call-to-action. This is a crucial final step. What was your original purpose and what are you asking for now?

For more insight on crafting videos that generate leads and build a connection with your audience, please contact us at Soleil Productions (415) 900-8141.